"The Arizona Matsuri is a two-day festival featuring the culture of Japan. The Arizona Matsuri is a non-profit organization, whose Steering Committee members are drawn from the Arizona Buddhist Temple, the Phoenix Himeji Sister City Committee, the Japanese American Citizens League, the Japanese Friendship Garden of Phoenix, the Japanese Business Association of Arizona, the Japanese Culture Club of Arizona and interested individuals. The Matsuri is the means for the Arizona Matsuri to fulfill its mission of introducing the arts and culture of Japan to Arizona."
- azmatsuri.org
- azmatsuri.org
CAMPAIGN RESULTS
As the Social Media Manager for the 41st anniversary of Arizona Matsuri, one of the largest Festivals of Japan in North America, I developed and executed a comprehensive 100% ORGANIC social media strategy focused strictly on content to drive engagement and boost attendance. I led the campaign from the ground up, creating a detailed content calendar and posting daily to maintain a consistent online presence and foster a strong community.
My role spanned pre-event, live-event, and post-event coverage. I generated excitement and buzz leading up to the event, provided real-time updates and coverage during the festival, oversaw coordination for three media interns, and ensured ongoing engagement after the event. I set new festival records for a second year by leveraging organic social media efforts.
Top Performing Reels
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Top Performing Posts
