"The Arizona Matsuri is a two-day festival featuring the culture of Japan. The Arizona Matsuri is a non-profit organization, whose Steering Committee members are drawn from the Arizona Buddhist Temple, the Phoenix Himeji Sister City Committee, the Japanese American Citizens League, the Japanese Friendship Garden of Phoenix, the Japanese Business Association of Arizona, the Japanese Culture Club of Arizona and interested individuals. The Matsuri is the means for the Arizona Matsuri to fulfill its mission of introducing the arts and culture of Japan to Arizona."
- azmatsuri.org
- azmatsuri.org
CAMPAIGN RESULTS
As the Social Media Manager for the 40th anniversary of Arizona Matsuri, the largest Festival of Japan in North America, I developed and executed a comprehensive social media strategy focused strictly on organic content to drive engagement and boost attendance. I led the campaign from the ground up, creating a detailed content calendar and posting daily to maintain a consistent online presence and foster a strong community.
My role spanned across pre-event, live-event, and post-event coverage. I generated excitement and buzz leading up to the event, provided real-time updates and coverage during the festival, and ensured ongoing engagement after the event. By leveraging organic social media efforts, I set new festival records and played a key role in increasing attendance to over 115,000 people.
Top Performing Reels
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